s444 Privacy Policy

1. Introduction and Scope

This Privacy Policy ("Policy") applies to all personal data processed by s444 (hereinafter "s444", "we", "us", "our") in connection with the operation of the online casino and sports betting platform accessible at s444.one ("Platform"). It applies to all registered users, prospective users who browse the Platform without registering, and any individual whose personal data is submitted in the course of using the Platform.

By registering on or using the s444 Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please do not register or use the Platform.

This Policy should be read in conjunction with the s444 Terms and Conditions and the Responsible Gaming Policy, both of which are published on the s444 website.

2. Data Controller Information

s444 operates as the data controller for personal data collected through the Platform. The data controller is responsible for deciding how and why personal data is processed. For data-related enquiries, contact s444 via Live Chat or the support email address listed in Section 14 of this Policy.

s444 processes data for users located internationally, including users accessing the Platform from Pakistan. Where applicable data protection legislation applies based on the user's location, s444 applies reasonable data protection standards consistent with recognised international frameworks.

3. Personal Data We Collect

s444 collects the following categories of personal data from its users:

• Identity Data: Full legal name, date of birth, gender, and CNIC (National Identity Card) number for Pakistani users.
• Contact Data: Pakistani mobile number (primary identifier), and email address where provided.
• Financial Data: JazzCash or Easypaisa account numbers, bank account details (HBL, UBL, Meezan Bank, Bank Alfalah), transaction amounts, deposit and withdrawal history in PKR.
• Account Data: Username, encrypted password hash, account balance, bonus status, betting history, and game activity records.
• Device and Technical Data: IP address, browser type and version, device type and operating system, session duration, and login timestamps.
• KYC Documentation: CNIC front and back images, proof of address documents, and selfie verification images where required for identity verification prior to withdrawal processing.
• Communications Data: Records of Live Chat support conversations and any correspondence submitted to s444 support channels.

4. How We Collect Your Data

s444 collects personal data through the following channels:

• Direct Submission: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, or contacting support.
• Automated Technical Collection: Device identifiers, IP addresses, and browser data collected automatically when you access the Platform, through server logs and session management systems.
• Payment Processors: Transaction confirmation data passed from JazzCash, Easypaisa, or bank payment gateways when you initiate a deposit or withdrawal.
• Third-Party Identity Verification: Where s444 uses a third-party KYC provider to verify your identity, that provider may share verification results (pass/fail and document validity) with s444.
• Cookies and Similar Technologies: As described in Section 9 of this Policy.

5. Purposes and Legal Basis for Processing

s444 processes personal data for the following purposes:

s444 does not process personal data for purposes beyond those listed above without obtaining fresh consent or identifying a separate applicable legal basis.

6. Data Retention

s444 retains personal data for as long as necessary to fulfil the purposes for which it was collected, subject to the following standards:

• Active account data is retained for the duration of your account registration and for a minimum of five (5) years following account closure, to comply with anti-money laundering and fraud prevention record-keeping obligations.
• KYC documentation is retained for a minimum of five (5) years from the date of submission or the date of account closure, whichever is later.
• Transaction records (deposits, withdrawals, betting history in PKR) are retained for a minimum of seven (7) years to support financial compliance requirements.
• Support communications are retained for a maximum of three (3) years from the date of the relevant interaction, unless retention is required for an ongoing dispute.
• Technical and device data (IP logs, session records) is retained for up to twelve (12) months, unless required for fraud investigation purposes.

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised.

7. Data Sharing and Third Parties

s444 does not sell personal data to third parties. Personal data is shared only in the following circumstances:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, and Bank Alfalah receive the minimum data necessary to process your PKR transactions (name, account/mobile number, transaction amount).
• KYC and Identity Verification Providers: Where applicable, document images and identity data are shared with certified third-party KYC providers solely for verification purposes under data processing agreements.
• Game Providers: Certified game studios (Pragmatic Play, Evolution, PG Soft, Jili, etc.) may receive your account identifier and session token to authenticate your game session. They do not receive your financial or identity documents.
• Legal and Regulatory Authorities: s444 may disclose personal data to law enforcement, regulatory bodies, or courts when required to do so by applicable law, or in response to a valid legal order.
• Fraud Prevention: In cases of suspected fraud, money laundering, or chargebacks, relevant account and transaction data may be shared with fraud prevention bodies or payment networks.

All third parties with whom s444 shares personal data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for their own marketing purposes.

8. Payment Data and Financial Information

s444 processes PKR financial transactions via mobile wallets (JazzCash, Easypaisa) and bank transfers. s444 does not store complete payment instrument credentials on its own servers. Mobile wallet transactions are authenticated by the respective mobile financial service providers (Jazz / Telenor Financial Services), and bank transfers are processed through licensed payment gateways.

Your PKR wallet balance within s444 is maintained in an account ledger system. Transaction records are retained as described in Section 6. If you believe there is an error in your s444 transaction history, contact support via Live Chat immediately.

9. Cookies and Tracking Technologies

s444 uses the following types of cookies and similar technologies on the Platform:

• Essential Cookies: Required for the Platform to function. These include session authentication tokens, login state cookies, and security cookies. These cannot be disabled without breaking core platform functionality.
• Analytics Cookies: Used to understand aggregate user behaviour on the Platform — which pages are visited most, average session duration, and device types. Analytics data is processed in anonymised or pseudonymised form.
• Preference Cookies: Store your language and display preferences so the Platform remembers your settings between sessions.

s444 does not use third-party advertising or retargeting cookies. Your browsing behaviour on s444 is not shared with advertising networks for the purpose of displaying targeted advertisements on other websites.

You may manage cookie preferences through your browser settings. Blocking essential cookies will impair your ability to log in to and use the s444 Platform.

10. Data Security

s444 implements the following technical and organisational measures to protect personal data:

• All data transmissions between your device and the s444 Platform are encrypted using SSL/TLS protocols.
• Passwords are stored as salted cryptographic hashes; s444 staff cannot access your plain-text password.
• Access to personal data within s444 systems is restricted on a need-to-know basis, with role-based access controls.
• KYC documents are stored in access-controlled, encrypted document storage systems.
• s444 operates intrusion detection systems and conducts periodic security reviews.

No data transmission over the internet or electronic storage system is entirely risk-free. While s444 implements robust security measures, it cannot guarantee absolute security of your data. In the event of a data breach that is likely to result in risk to your rights, s444 will notify affected users and relevant authorities as required by applicable law.

11. Your Rights as a Data Subject

Subject to applicable law and the limitations inherent in operating a regulated gaming platform, s444 recognises the following data subject rights:

• Right of Access: You may request a copy of the personal data s444 holds about you.
• Right to Rectification: You may request correction of inaccurate personal data. Note that corrections to identity data held for KYC purposes require re-verification.
• Right to Erasure: You may request deletion of your personal data. This right is subject to s444's legal retention obligations — data held for AML, fraud prevention, or financial record-keeping purposes cannot be deleted prior to expiry of the relevant retention period.
• Right to Restrict Processing: You may request that s444 restricts processing of your data in certain circumstances (e.g., where accuracy is contested pending verification).
• Right to Data Portability: You may request your personal data in a structured, machine-readable format where technically feasible.
• Right to Object: You may object to processing based on legitimate interests. Processing necessary for contractual performance or legal obligations cannot be objected to.

To exercise any of these rights, contact s444 support via Live Chat or the email address provided in Section 14. s444 will respond to data subject requests within 30 days.

12. Children and Minors

The s444 Platform is strictly for individuals aged 18 years and above. s444 does not knowingly collect personal data from persons under the age of 18. If s444 identifies that a registered account belongs to a minor, the account will be immediately suspended, all associated data will be reviewed, and the account will be closed in accordance with the age verification provisions of the Terms and Conditions.

If you are a parent or guardian and believe that a minor has registered on s444, please contact s444 support immediately via Live Chat with relevant details so that the account can be investigated and closed promptly.

13. Changes to This Privacy Policy

s444 reserves the right to update this Privacy Policy at any time. Material changes will be communicated to registered users via notification to their registered mobile number or through a prominent notice on the Platform. The "Last Updated" date at the top of this Policy reflects the most recent revision. Continued use of the s444 Platform following notification of any revision constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.

14. Contact and Data Queries

For any questions, requests, or concerns related to this Privacy Policy or s444's handling of your personal data, please contact us through the following channels:

• Live Chat: Available 24/7 via the s444 Platform — the fastest channel for data queries.
• Email: [email protected]

Please include your registered mobile number and a description of your request. s444 will acknowledge data subject requests within 5 business days and provide a substantive response within 30 days. For complex requests, a 30-day extension may apply, in which case s444 will notify you of the extension and the reason for it.